Maghound: Business Model Innovation in the Magazine Industry? |
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ExcerptsBackground Note
The Birth of MaghoundIn such a scenario, where traditional channels of magazine distribution were deeply impacted by the Internet, Time started to look for an innovative way to market its magazine harnessing the power of the Internet... The Business ModelUnder the system, Maghound allowed readers to choose one subscription plan in a month and the magazine titles that they wanted... Is Maghound A Viable Model?Most analysts welcomed the new concept of magazine distribution developed by Time. While it allowed customers to pick and select from a wide range of titles at three different affordable package prices, it also did not carry the baggage of commitment to continue with the the same subscription throughout the period of the plan...
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